This class gives students experience with the process of conceptualizing and implementing a corporate web site. Focus is on the “predesign” stage of web  development. Students develop a cohesive corporate web site campaign. Students will storyboard the campaign, create interface pieces for client presentations, and flowchart web site functionality and navigation paths. User interface issues as well as web  marketing strategies are discussed. Emphasis is placed on website conversion, efficient and effective use of design and web resources, and application of interface design fundamentals toward the creation of a positive user experience.